Upwork takes the hassle out of finding and pitching potential clients, but freelancers need to stand out and deliver to succeed.

Upwork is a platform that connects freelancers with clients looking for services in various fields such as writing, graphic design, web development, and marketing, among others. It provides a marketplace where professionals can find projects, communicate with clients, and receive payment.

For new freelancers or those starting an online side hustle, Upwork offers a way to gain valuable experience without the need to cold pitch clients. However, it is important to note that the platform also attracts new workers willing to work for lower rates, which can impact your earning potential. Like any online business or side hustle, success on Upwork typically requires time, dedication, and skill.

To secure jobs on Upwork, it is essential to create a compelling profile that highlights your skills, experience, and expertise. This includes providing a descriptive title, a professional headshot, a detailed profile write-up, your hourly rate, relevant skills, and service categories. Additionally, showcasing examples of your work in the portfolio section can help you stand out to potential clients.

Upwork offers two membership plans for freelancers: Basic and Plus. The Basic plan is free and includes 10 free “Connects” per month, which are used to contact clients. You can also purchase additional Connects for $0.15 each. The Plus plan, priced at $14.99 per month, provides 80 Connects per month along with other benefits.

To secure a job on Upwork, you can search for available projects and use your Connects to submit proposals. Proposals typically include an introductory letter, your desired fee, and answers to any questions the client included in the job posting. If a client reaches out to you directly, you do not need to use any Connects.

Once you are hired for a project, the client will send you a contract to initiate the work. You will work with the client, keeping them informed through the platform, and submit the completed work for approval. Upon approval, you will receive payment for your services.

You have the flexibility to toggle the Work Diary’s time tracker on or off at any moment, and if permitted by the client, you can manually add work time.

Upwork invoices your client for hours worked on a weekly billing cycle.

For fixed-price projects, payment is more straightforward. The client sets aside a predetermined amount of money when you agree on the project. The client also establishes milestones, which are specific deliverables leading to the completion of the project. You receive some or all of the deposit when you reach these milestones, with the remaining balance paid upon project completion.

To succeed on Upwork, effective communication, timely delivery of work, and meeting or surpassing client expectations are crucial. Your overall performance is assessed through a Job Success Score, a percentage displayed on your profile ranging from 0-100%. This score considers various factors like public and private feedback, contract delivery, and client relationships. In short, strive for excellence in your work, deliver it promptly, and maintain positive interactions with clients.

As a freelancer, if you seek access to a broad client base, Upwork is worth exploring. Additionally, consider exploring similar freelance marketplaces such as Freelancer and Fiverr.

However, the intense competition and vastness of Upwork might deter some freelancers. While Upwork presents an intriguing option, it’s not the sole platform for freelance work. If you’re proactive and resourceful enough to find and engage with potential clients independently of Upwork, you may secure steady opportunities without the platform’s 10% fee.